Is there anything that can have a greater impact on a shop's success than price and assortment? Look at this case: company X operates in the e-commerce industry. It has a large selection of goods and good prices, but it is so niche that even opening a shop in the center of one of the largest cities did not provide it with sufficiently high turnover. In its case, the internet became the main way to reach customers. The owners of company X decided to optimize the shop for search engines. Indeed, the number of visits increased very quickly. The whole team expected many new orders, but... there was silence. Statistics showed that customers were entering the site but quickly leaving. Some reached the basket, but at the stage of placing an order, they closed the site. Seeing this, the owners of company X conducted a little investigation: if customers add products to the basket, it means they like the offer itself. Maybe then the reason why so few people decide to place an order lies in the very construction of the shop? This was the trail that company X decided to follow. The owners decided to invest in changes. They commissioned the creation of a new shop. They used the knowledge of what customers are looking for and what guides them when shopping. Programmers and graphic designers used this knowledge and redesigned the shop to facilitate product search and order placement. That was a good move. The conversion rate increased: more customers placed orders, almost no one abandoned the basket during ordering, and the number of product inquiries also increased. But that's not the end: on the advice of the programming team, the shop owners implemented survey tools, and now customers themselves tell them what they would like to see on the site. Good ideas are implemented. Does your shop not bring the expected income? Or maybe you are planning to move trade online or opening your first shop? Take the straight path to the goal - contact us.